Assignment 23A - Your Venture's Unfair Advantage

Assignment 23A - Your Venture's Unfair Advantage

1. Customizable Experience

       V: Allows the customer to feel they're making a decision

       R: Somewhat Rare

        I: Somewhat Imitable

       N: Non-Substitutable

2. Trainers With Restaurant/Hospitality Background

       V: First-hand insight and speaking from experience
       R: Rare
        I: Somewhat Imitable
       N:Non-Substitutable

3. Personalized Training to Fit Needs

       V: Not every organization is different
       R: Somewhat Rare
        I: Imitable
       N: Substitutable

4. Simple Methods for Those Not Wanting to Customize***

       V: Simplicity; For less complex operations, they may want something standard
       R: Rare to have both options
        I: Imitable
       N: Non-Substitutable

5. Personalized "Home Base"

       V: Online location to share training tips and efficiently communicate
       R: Not Rare
        I: Imitable
       N: Substitutable

6. Add-Ons For Enhanced Experience

       V: Customization
       R: Not Rare
        I: Imitable
       N: Substitutable

7. Training Based off a Culmination of other effective training mechanisms

       V: The best of the best ideas
       R: Not Rare
        I: Imitable
       N: Non-Substitutable

8. Personalized Standard Operating Procedure for implementation

       V: Based off needs and wants
       R: Somewhat Rare
        I: Somewhat Imitable
       N: Non-Substitutable

9. Consistent Follow-Up Practices and Training

       V: Not just a one-time-deal, follow-ups and continuous connections
       R: Somewhat Rare
        I: Imitable
       N: Substitutable

10. Manager Training

       V: Promotes further understanding
       R: Not Rare
        I: Imitable
       N: Substitutable

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My top resource is the fact that I also have a simpler version of the product. Instead of the fully customizable version that is marketed, companies may choose that a simpler more standard version of the program may fit them. This is a valuable resource because it widens the customer group to which would find this product appealing.