Assignment 15A - Figuring Out Buyer Behavior No 2

Assignment 15A - Figuring Out Buyer Behavior No. 2

          Overall, all three interviews provided significant and different feedback about purchasing/subscribing to my product/service. The general consensus between the three was that ultimately the product would be helpful to my market, however it may be a difficult sell if I don't pitch it correctly.

          In my first interview, it was concluded that the best tactic to gain traction is from Business to Business. My target audience is ultimately restaurant owners and operators, and since they are all busy people it is expected that I would be selling to them in person. This would be a traditional method of business agreements by setting up meetings, discussing options and then signing a formal contract. My first interviewer noted that they don't believe I would receive much business from online transaction or simple marketing. Aggressive sales would need to be a driving force.

          In the second interview, they noted that what they would look for in a business like this that would encourage them to purchase the product is results and data. They noted that you can promise things all day long but until you provide physical evidence and success stories it would be a difficult sell. Considering my product is service-oriented, we would need to provide case-studies in which our training techniques worked and customer testimonies to promote it. 

          The third interview proved the most beneficial as it outlined what would validate the subscription as being the right choice. Ultimately it came down to data as well. Positive change and results whether it be through a performance analysis or satisfaction surveys are going to be the tell if they felt the service was worth it. 

           All in all, the consensus that was reached was I need to be heavily data-focused to be able to survive in my market. I would have a hard time selling it from the beginning if I don't speak to the right people and pitch it in the right way and many companies will choose to ignore me unless I can provide specific data and testimonies.