Assignment 19A - Idea Napkin No 2

Idea Napkin No 2

1. You.

Me. Hi, hey, hello. I'm Alexandra Gattuso as you all have already realized. I'm a 24-year old Event Coordinator out of South Florida. I gave you a lot about my background in my first Idea Napkin, so I won't waste your time explaining much more. I've found that the biggest thing about me is my resiliency, especially as I'm sitting here during one of the hardest points in my life trying to talk about what makes me a good fit and sets me apart from others. Ironic. I'm validated by how I'm viewed by the people close to me- my bosses, my family, etc. and my family is my driving force. I aspire to one day be as good a mom as my mom and her mom before her. As I mentioned in my previous Idea Napkin, I plan to specifically be involved in the beginning, but as things take off I would take a step back and let the experts do their thing.

2. What are You Offering to Customers?

Not much has changed on this front. I'm offering a product/service that will ideally aid in correcting a restaurant's communication problems between their staff and management. Not much has changed in terms of the physical product, however based on Feedback I have adapted the product to include a Base Version that will broaden the market to those who don't need the personalized assistance in implementing a standard operating procedure.

3. Who Are You Offering it To?

Specifically mid-level restaurant owners/operators that are in charge of franchises or mid-sized privately-owned restaurants. With the addition of the Base Product, I am able to expand my market to smaller restaurants or other restaurants looking to solidify their operating procedures that aren't in need of a personalized operating procedure.

4. Why do they care?

This idea has not changed from my first Idea Napkin. They care because it ultimately affects their day-to-day operation which in turn affects their revenue. The communication system helps to talk about things that need to be notified of immediately before having a complaint and needing to explore options for compensation.

5. What are your core competencies?

Again, this one is a hard one to answer right now. But I'm going to say the same as what I said in the first Idea Napkin. My background and experience is the most notable thing about me in relation to this business idea. I have first-hand experience as to how operations in restaurants and the like run, so I will be a valuable resource for information.

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Feedback Memo:

One thing I took away in terms of feedback was the idea to simplify the process. This is where the "base version" came in to play. The feedback I received stated that not everyone would want the personalized system so the base system would be a great tool for them. The second was the expansion of the Market to accommodate smaller and also more well-established markets to connect with the Base version of the product.