Sunday, July 21, 2019

Assignment 18A - Create Your Customer Avatar

Create Your Customer Avatar


This is Nick Syriopoulous, a third generation Greek-American born in a suburb of New York in 1964, commonly referred to by his friends simply as "Nick the Greek". Growing up, Nick's parents owned a local Restaurant specializing in serving "Authentic Food from the Mother Country" and he grew up in the environment from a very young age. He'd work the cash register while his Father whipped up his Yia Yia's recipes.
Nick has two siblings: a younger sister who married rich and fulfilled the ideals of every second generation Mediterranean family and an older brother who is a very successful doctor. They both have 2 children leaving Nick with 3 nieces and 1 nephew. 
Nick decided to follow his parents and open up his own Greek restaurant after moving to Florida, hoping to keep the spirit of his family alive through his business. He is unmarried, as he tends to be a workaholic but enjoys his free time at his condo on Fort Lauderdale Beach. He drives a Maserati convertible and is somewhat of a local celebrity in the area due to the popularity of his restaurant and the connections he has in the industry.
Nick's restaurant (adequately named Nick's Greek Bistro) became a successful operation and has been succeeding in the local area for years, however over the last two years he has run into issues between his management team communicating with his staff. He has given over $100,000 in compensation in the last year alone, so he is searching for alternatives to ease the pain of compensation. Originally he attributed it to locals becoming more fussy, however he is beginning to wonder if it is an issue in his internal operation.

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What do I have in common with the avatar?

Funny enough, I don't have anything in common other than I live in Fort Lauderdale and have a family background in hospitality. Nick is based off a mixture of people I know, have seen, and know of in the local area, but I don't actually have much in common with him. 

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